Marketing
10 / June / 2019
Indcoserve is situated in the tea capital of South, Bedford, a town 1.5 km from Coonoor which also houses CTTA, UPASI and many famous tea brokerage firms. The retail teas marketed by Indcoserve are made keeping in mind the flavours and taste of Indian population. The teas were widely tasted with respect to milk sold in market and the water in different areas of India. Based on the field study in Tamil Nadu, Karnataka, Kerala, Mumbai the blends of products Mountain Rose (Leaf, dust, hotel blend), Blue Mont etc were finalized. The packaging and designing were done keeping in mind people’s preferences.
The Mountain rose comes in a fiery red cover while the Bluemont is packed in a soothing cool blue color.
