The culture of ‘meals on wheels’ is rapidly becoming popular in Indian cities and Indcoserve is one of the pioneers in bringing this fun food-culture to the Blue Mountains. The future of the food truck business seems bright with their projected revenue growth at a rate of 3.7% in the next five years. Capitalising on the popularity of the district with tourists from within India and abroad, Indcoserve has launched five tea-cum-food trucks with the support of the Special Area Development Programme (SADP). The total project cost is INR 75 Lakhs (INR 25 Lakhs from SADP and INR 50 Lakhs from Indcoserve).

Indco Tea Vandis serve Indcoserve’s many tea varieties as well as small meals and snacks at economical prices, while maintaining high standards for hygiene and cleanliness. The business of tea and food being sold through mobile vans is certainly bound to create a niche for itself. The five trucks are operated by a local indigenous peoples’ producer company called ‘Aadhimalai’ with more than 1600 members from indigenous tribal groups. Aadhimalai is incubated by Keystone Foundation, a not-for-profit organisation based in Kotagiri, the Nilgiris. This partnership is aimed at strengthening our endeavour to foster endemic livelihood opportunities. These tea-cum-food trucks will be the first of their kind anywhere in the sector.